Community 18 November 2019
Discovering the Discovery Practice at PayPal
6:00 pm - 9:00 pm


2211 North First Street

San Jose, CA 95131

Event is over
6:00 pm
Doors Open
6:30 pm
7:00 pm
8:30 pm
9:00 pm
Doors Close

How do you move a team toward ever-more customer-centric thinking? How do you build a mindset of curiosity, inquiry, and divergent thinking? Then, how do you scale across dozens of portfolios, in a company with thousands of people?

Laura Ward is a 14 year veteran of PayPal and will tell you the story of the company's journey from technology-driven to customer-centric experiences - a process which is still in progress.

You will get practical tips on how to address customer discovery training in your organization, plus practice in small break out sessions to assist you in building momentum toward greater customer focus on your team.

AIGA SF is a 501 (c)(3) non-profit. All proceeds from ticket sales directly support the local design community and future programming.

Laura Ward
Laura delivers product discovery training across PayPal’s product, design and marketing teams. She teaches industry best-practices for all stages of the product development lifecycle, from creating the vision to launching the product. Laura led the design of a variety of products, including the PayPal app, consistently ranked one of the most popular financial mobile apps. She was the lead designer for PayPal Here, PayPal for Business, and the PayPal account experiences for customers and merchants. She brings her deep passion for facilitation, visualization, and driving conversations to enhance understanding and build empathy for customers so that everyone can build products customers love.