Designing Products 27 May 2022
Designing products: NFTs, Digital Art “On” the blockchain
12:00 pm - 1:00 pm

San Francisco

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Join us for Part II of our Designing Products Series: From Ether to Bricks. The exponential screen time we experience as humans has been met with new forms of content consumption, a proliferation of short videos, immersive multimodal experiences, and most importantly, digital art is defining the new-era of int3rnet. As designers architect this new landscape, who stands to gain the most out of the gold rush; is crowd-patronage to artists the way to democratize access and profit; and what else will change with this digital renaissance? Student's use code Student22 (case sensitive) for student ticket price. Missed Part 1 of this series (Designing Products in the Post-Pandemic world)? Watch the REPLAY! ABOUT the series, Designing Products: From Ether to Bricks: Designing abstract and tangible products in a post-pandemic world Coming out of a virtual-focused pandemic world, we face the city again. As we emerge, we are faced with questions on how designers are thinking about ethereal digital products, their democratizing effect and also, their perils. At the same time, designers are finding space to innovate our tangible, physical products which we all inhabit and use. What have we learned, and how do we make sense of Designing Products: From Ether to Bricks. Designing Products is produced by Irina Blok, Product Design Lead in the Google AI/Research Team and Bea Alessio, Product Manager | AI for Design.

Joao Fiadeiro, Product Management Protocol Labs
João is a Product Manager focused on mass adoption of decentralized storage by bridging web3 protocols and great user experience together. Previously, he was focused on applied machine learning for new product innovation. At Netflix, he led efforts to apply “deep fake” methods on dubbed movies to reanimate lip movement. At Google, he co-founded a team at the intersection of AI and EdTech exploring the application of large language models and speech recognition for more effective language education experiences. João began his career as a data scientist and holds an MSc. from the University of Oxford where he studied Social Science of the Internet. After living in 10 different countries, he settled down in Santa Cruz, California, where he enjoys surfing and playing with generative art.
Pico Vera, Founder & CEO, VIIRA
Pico Velasquez is a computational architect, multimedia director and entrepreneur. She comes from a background in performing arts, to studying architecture and mathematics, followed by a master’s degree with the highest distinction from Harvard University in computational design. Her projects have spanned across physical and virtual mediums, including Google’s new headquarters at BIG, the Elysium memorial for Cirque du Soleil, Oculus at Hard Rock Casino & Hotel, multiplayer environmentalist video game Superforest, crypto/blockchain platforms, and NFT art.

As a Metaverse visionary and founder CEO of VIIRA, Pico works with individuals, companies and institutions to build their multimedia presence integrated with blockchain, NFTs and tokenomics.

Pico is also an international speaker, having recently led panels and discussions at SXSW, Microsoft, Disguise HK, FOA, Brunchwork and Kinestry.
Pablo Stanley, Artist and Cofounder Robotos and Bueno NFT
Pablo Stanley is a latinx designer. He is the co-founder at Blush and Bueno, was a Lead at InVision, Staff Designer at Lyft, and also the co-founder of Carbon Health. As an artist, Pablo has constantly been looking to create tools to empower other creators; he does design workshops and shares design tutorials on his YouTube channel called Sketch Together. He also gives talks worldwide and writes silly comics.

He champions open-source illustrations; his Open Peeps, Humaaans, Avataaars, Buttts, Bottts, and Open Doodles had been used for free by millions of people worldwide. Lately, he jumped into the NFT world, co-founding Bueno NFT, a generative art tool that's helping artists with friendly and fun tools to create their NFTS. He's also the founder of Robotos NFTs and is developing a new side project called Humakind.
Yiying Lu, Founder and Creator
Yiying Lu is an award-winning artist, entrepreneur, educator, and bilingual speaker. She was named a “Fast Company's Most Creative People in Business”, Microsoft's “Top 10 Emerging Leader in Innovation”, and a “Shorty Awards” winner in Design. She has been featured in The New York Times, Forbes, Bloomberg, Fast Company, The Atlantic, NBC News, TIME, Wired Magazine, The Verge, CNN, and BBC.

Committed to bridging the gap between art and technology, Yiying also serves as Commissioner of the San Francisco Arts Commission, appointed by Mayor London Breed in April 2021.

She was born and raised in Shanghai China, educated in Sydney Australia & London UK, is currently based in San Francisco. Leveraging her cross-cultural background and experience, she strives to be a bridge between the East & the West. Her life purpose is unifying the dualities between Art & Tech, Business & Culture, Beauty & Meaning, Work & Life.