General Admission: $25 | Student: $15

Note: Copies of Narrative Design: A Fifty Year Perspective will be available for purchase and signing by the author.

Narrative Design: A Fifty-Year Perspective is a collection of over 50 years of work from the obsessive graphic designer Kit Hinrichs. To the legendary AIGA medalist, author, teacher, and collector, design is the business of telling a story. It's not just about communicating a product or a corporate ethos — it's about contributing to the collective culture of storytelling. Presented in the book are not individual case studies but rather categories of work and graphic approaches to assignments that have wowed clients and dazzled viewers. The work is arranged to communicate Hinrichs' creative thinking, which always leads to a unique and effective solution to any design conundrum.

Renowned graphic designer Kit Hinrichs has served as the principal of design offices in New York and San Francisco, including spending 23 years as a partner of Pentagram before opening Studio Hinrichs in 2009. His award-winning design experience includes identity, promotion, publication design, packaging design, environmental graphics, product design, editorial design, and exhibition design.

Narrative Design: A Fifty-Year Perspective includes:

Kit Hinrichs, Principal and Creative Director of Studio Hinrichs, San Francisco

Kit Hinrichs studied at Art Center College of Design in Los Angeles, California. He served as principal in several design offices in New York and San Francisco before spending 23 years (1986 – 2009) as a partner of Pentagram, the international consultancy. In 2009 Hinrichs opened an independent design firm in San Francisco called Studio Hinrichs. Kit’s design experience incorporates a wide range of projects, including identity design, corporate communications, promotion, packaging, editorial and exhibition design.

Hinrichs is a recipient of the prestigious AIGA medal in recognition of his exceptional achievements in the field of graphic design and visual communication, and his work is included in the permanent collections of the Museum of Modern Art, New York, the San Francisco Museum of Modern Art and the Library of Congress. He is co-author of four books, including Typewise, Long May She Wave, 100 American Flag Icons and The Pentagram Papers.