A one-day summit to focus on the unique challenges and accomplishments of women in design. Through speakers, panels, and workshops we will delve into personal stories, experiences and ever evolving topics of women working in design.

 

We want to celebrate women who are making a difference, such as our all-female slate of officers rejuvenating one of IDSA’s largest communities—the San Francisco Chapter, the years of dedication of the Women in Design Special Interest Section, women in the Academy of Fellows, and the growing number of women studying and practicing design all around the world.

 

Speakers include designer/entrepreneur Ti Chang of Crave, Maaike Evers of Mike and Maaike, Erica Eden, director of global innovation at Pepsico; Andrea Small, director of product and portfolio strategy at Herman Miller, Rebecca Alvord, of GE Appliances, and Diane Allen of Nissan Design America.

NOTE : Event is in San Diego


Schedule :

Thursday May 11, 2017

5:00p – 6:00p Welcome Wine & Cheese @Rooftop Lounge Sponsored by PepsiCo.

Friday May 12, 2017

8:00a – 8:45a : Morning Coffee

8:45a – 9:00a : Welcome Remarks
Megan Neese, IDSA, Chair, IDSA Board of Directors

9:00a – 9:30a : Keynote Speaker
Maaike Evers, Mike & Maaike

9:30a – 10:00a : Speaker
Ti Chang, CRAVE | The Story of Crave
A woman starting a sex toy company is rare. Even if you take out the "sex toy" part, this is still true. Ti Chang, IDSA, will share how she designed and hustled to build her company Crave. This is behind-the-scene stuff; rarely shared.

10:00a – 11:00a : Workshop
Moderated by Disrupt Design | Gender Equity

11:30a – 12:00p : Speaker
Andrea Small, Herman Miller | Untold Stories of Women in Design
When people think about the legends of design at Herman Miller, they think of Nelson, Noguchi, Rohde, Girard, Stumpf, Chadwick. Even when people think of the Ray and Charles Eames, Ray sometimes gets sidelined. In her talk, Small will share untold stories of the women behind some of the most iconic designs of our time.

12:15p – 1:30p : Lunch and “Table Talks”

1:30p – 2:00p : Speaker
Erica Eden, director of global design innovation at PespsiCo
Women Are Not Robots: A Case for a Human Approach to Innovation
Erica will share a design audit of the consumer packaged goods category which reveals what works (and what doesn’t) for women—from brand and packaging to food design and nutrition, and more. Essentially, we treat women like robots—one-dimensional stereotypes that respond to quantitative and highly rational needs—a series of 0s and 1s. We’ve forgotten that women, unlike robots, make emotional decisions with their hearts and eyes, with rational benefits working hard in the background. Despite demand, human and holistic solutions for women are in short supply. Design can help! Looking outward, we see a series of oversights and opportunities.

2:00p – 3:00p : Panel
Moderated by Nancy Perkins, FIDSA, Perkins Design Ltd.
Gender Equity By Design
A seasoned group of female designers will tackle questions about work-life balance and the challenges they have faced throughout their careers that have impacted their successes in life and the design business. Join Nancy Perkins, FIDSA, as she speaks with Pattie Moore, FIDSA, Betty Baugh, FIDSA, and Katherine Bennett of Art Center College of Design .

3:00p – 3:30p : Coffee Break

3:30p – 4:30p : Workshop
Facilitated by Rebecca Alvord, IDSA, GE Appliances | Inspiring Leadership
How often in our busy lives, do we take time for personal and small group reflection on how to be a better leader? In accountability groups that will live on after the conference, we’ll discuss challenges that today’s women leaders face as well as anecdotal examples of inspiring leadership. We can all recognize great leadership, but how do we get there? Individually, each participant will focus on a personal challenge that they need to improve and then work through a plan of action with a partner. Prepare to be challenged and to help encourage others to be better

4:30p – 5:00p : Closing Speaker
Diane Allen, Nissan Design | Driving Design: Women in Automotive Design
Diane will talk about women designers in the automotive industry. She is a Senior Manager of Design at Nissan North America where she has worked as an automotive designer since 1984. She has managed a wide range of programs from exploatory to production design including the notable 350Z and 370Z sports cars as well as full-size trucks including all-new Nissan Titan.

5:00p – 5:15p : Closing Remarks
Megan Neese, IDSA, Chair, IDSA Board of Directors