The clearest and most compelling ideas yield the best design work. Without sound strategy, we risk hearing "I'll know it when I see it" as the criteria for a successful design solution. But all too often, we give away the the strategy to get to the creative. While clients are may value strategic thinking, they are often focused on the end result - a new logo, website or campaign, and they don't always want to to invest in the work. Join us for an engaging panel discussion on the value of strategic thinking, and how it can help drive great design, streamline the creative review process, and add to the bottom line.
Who Should Attend
If you lead design projects, write proposals, or manage client engagement, this panel discussion will provide insight and perspective on how to create more value for your firm's strategic work and more impact for your design projects.
D.Talks is an ongoing series of panel discussions presenting practical information about current trends and hot topics in the world of design and business. Our goal is to foster robust dialog and critical thinking, so crowd participation is an integral part of each event.
Getting to AIGA SF
Street parking is limited and the nearest parking garage is located at Sutter & Stockton. We encourage guests to use car sharing or take public transportation. We're located blocks away from the Montgomery BART station. We cannot accommodate bikes in our space, however, secure bike parking is located at the Embarcadero BART station, a 15-minute walk to our office.
Josh Levine, Author of Great Mondays: How to Design a Company Culture Employees Love
Josh Levine is an educator, designer, and best-selling author, but above all, he is on a mission to help organizations design a culture advantage. For more than 15 years Josh has helped build culture-driven brands and as Principal of Great Mondays continues his work with technology and social enterprise organizations. He is best known for helping found the non-profit Culture LabX, and as its executive director has overseen its grow into an international community.
Josh is sought after for his inspiring and educational keynotes, that not only reveal new insights, but inspire new action. His highly entertaining and accessible writing has been featured in Forbes, Huffington Post, Fast Company, and the Design Management Journal.
Ken Pasternak, President & Founder, Marshall Strategy
Ken leads strategic positioning, naming and brand architecture assignments at Marshall Strategy. His original thinking and ability to create clarity amid complexity has transformed organizations in healthcare, technology, entertainment, fintech and higher education. With a degree in American Literature from Harvard University and a background in writing for film, Ken was previously a communications consultant to multinational companies and a journalist for international publications while at a company he co-founded in Budapest, Hungary. Ken is a sought after speaker, has lectured at Harvard, and serves on several non-profit boards.
Carl Loeb, Creative Director, Salesforce
Carl is a Creative Director, copywriter, and brand strategist who's lived through 30 years of evolution in advertising (so far). He worked at agencies that include Arnold Boston, BBH NY, Publicis NY, and McCann San Francisco. He created national and global campaigns for Volkswagen, Converse, Microsoft, Men's Journal, and more. His work won multiple global advertising awards, for multiple clients, in multiple years. They are in two large boxes on the top shelf in his garage. He owned Grand, a San Francisco branding agency; he learned a bunch; they called it quits. Since 2014, he’s been a Creative Director at Salesforce. He likes it there.
Laura Scott, Principal & Founder, Studio Scott
Laura founded Studio Scott in 2009 to bring award-winning design and communications experience to a wide range of design disciplines: identity, branding systems, print, packaging, and environmental graphics. The studio works with clients of all sizes and specialties—from start-ups, nonprofits, and small family businesses to Fortune 500 companies and educational and cultural institutions. Prior to opening Studio Scott, Laura was an Associate in the San Francisco office of Pentagram Design. Laura received the AIGA San Francisco Fellow Award in March 2018.
Kara McCartney, Executive Strategy Director, FutureBrand
Kara McCartney is a strategy and innovation leader with a distinctive, holistic approach to building great brands. She manages by the data, but leads by intuition. Working with top strategy consultancies such as FutureBrand, Greenberg Strategy and Landor Associates, Kara has been instrumental in creating growth for these agencies as well as myriad client companies such as Alaska Airlines, PlayStation, Hilton Worldwide, and Chipotle. For Kara, strategy is the connective tissue of an organization; it must be flexible and strong, caring deeply about consumers, clients and employees while building muscle to seize business opportunities as they emerge, based on data. She began her career in advertising and has developed a love for strategy and research that embraces and fosters the creative process.