The clearest and most compelling ideas yield the best design work. Without a sound strategy, we risk hearing "I'll know it when I see it" as the criteria for a successful design solution. But all too often, we give away the strategy to get to the creative. While clients may value strategic thinking, they are often focused on the end result - a new logo, website or campaign, and they don't always want to invest in the work. Join us for an engaging panel discussion on the value of strategic thinking, and how it can help drive great design, streamline the creative review process, and add to the bottom line.
Who Should Attend
If you lead design projects, write proposals, or manage client engagement, this panel discussion will provide insight and perspective on how to create more value for your firm's strategic work and more impact for your design projects.
D.Talks is an ongoing series of panel discussions presenting practical information about current trends and hot topics in the world of design and business. Our goal is to foster robust dialog and critical thinking, so crowd participation is an integral part of each event.
Getting to AIGA SF
Street parking is limited and the nearest parking garage is located at Sutter & Stockton. We encourage guests to use car sharing or take public transportation. We're located blocks away from the Montgomery BART station. We cannot accommodate bikes in our space, however, secure bike parking is located at the Embarcadero BART station, a 15-minute walk to our office.
Josh Levine, Author of Great Mondays: How to Design a Company Culture Employees Love
Josh Levine is an educator, designer, and best-selling author, but above all, he is on a mission to help organizations design a culture advantage. For more than 15 years Josh has helped build culture-driven brands and as Principal of Great Mondays continues his work with technology and social enterprise organizations. He is best known for helping found the non-profit Culture LabX, and as its executive director has overseen its grow into an international community.
Josh is sought after for his inspiring and educational keynotes, that not only reveal new insights, but inspire new action. His highly entertaining and accessible writing has been featured in Forbes, Huffington Post, Fast Company, and the Design Management Journal.
Ken Pasternak, President & Founder, Marshall Strategy
Ken leads strategic positioning, naming and brand architecture assignments at Marshall Strategy. His original thinking and ability to create clarity amid complexity has transformed organizations in healthcare, technology, entertainment, fintech and higher education. With a degree in American Literature from Harvard University and a background in writing for film, Ken was previously a communications consultant to multinational companies and a journalist for international publications while at a company he co-founded in Budapest, Hungary. Ken is a sought after speaker, has lectured at Harvard, and serves on several non-profit boards.
Helen Gould, Principal, Brandstuff
Helen is the founder and principal of Brandstuff, a boutique branding agency specializing in brand strategy, brand architecture, messaging strategy, and naming. With a degree in linguistics from Harvard, an MBA from Stanford Graduate School of Business, and a background as a newspaper editor, she’s a maestro with language, but also a big thinker who understands the complete picture. She has worked at agencies large and small, but really values her time working on the client side, heading up verbal branding at eBay and PayPal over a decade ago. She’s in ordinately fond of crossword puzzles, board games, and bridge.
Laura Scott, Principal & Founder, Studio Scott
Laura founded Studio Scott in 2009 to bring award-winning design and communications experience to a wide range of design disciplines: identity, branding systems, print, packaging, and environmental graphics. The studio works with clients of all sizes and specialties—from start-ups, nonprofits, and small family businesses to Fortune 500 companies and educational and cultural institutions. Prior to opening Studio Scott, Laura was an Associate in the San Francisco office of Pentagram Design. Laura received the AIGA San Francisco Fellow Award in March 2018.