Through vivid stories and projects from her 38-year career, Lana Rigsby makes a passionate case for work that draws deeply on designers’ personal experiences and interests.

Passionately believing that the best work emanates directly from one's life experiences, Lana connects the dots between her Texas roots, her globe-hopping youth, and her life today with projects from her celebrated 38-year career—many of which are inspired by personal interests that developed into high-profile design for organizations like The Louvre, Mercedes-Benz Stadium, Sappi and others.

Discussing Rigsby Hull’s "Taco Trucks on Every Corner” initiative, Rigsby tells how a racist comment in an MSNBC story spurred Rigsby Hull to a response that went viral overnight, impacting Texas politics in the last presidential election. Whether for corporations, cultural institutions, or self-initiated assignments, Lana makes a compelling case for integrating design and life in a way that “sees the world as whole."

Global news coverage of Rigsby Hull’s "Taco Trucks on Every Corner" initiative

ABC News story on Rigsby Hull’s "Taco Trucks on Every Corner” initiative.

Graphis profile: Lana Rigsby, Holding Her Ground

HOW Design Live podcast: Rigsby Hull on the Evolution of Design in Business

Following the presentation, Lana will be interviewed by Karin Hibma, longtime friend and colleague and recently named People to Watch 2019 by Graphic Design USA and in 2009 Fast Company’s Most Creative People.

About Lana Rigsby

Rigsby Hull president and creative director Lana Rigsby has been honored internationally for intelligent design and restrained, elegant expression for nearly forty years. An outspoken thinker and practitioner in the field of communications, Lana has authored publications, chaired conferences, lectured at universities and institutions throughout the US, and curated US and international design forums. She served as National Director for the American Institute of Graphic Arts and is a founding member of the AIGA’s Texas Chapter. Rigsby Hull’s work is part of the Cooper-Hewitt National Design Museum’s permanent collection, the Denver Art Museum, the Rare Book & Manuscript Library at Columbia University, and has been published extensively and included in NYTime’s critic Steven Heller's Timeline: A Century of Design Milestones. In its 50th Anniversary issue, Communication Arts cites Rigsby Hull as among the most influential American design firms of the past half century.