Shel Perkins

Treasurer, 2002 Fellow

Shel Perkins is a graphic designer, management consultant, and educator with more than twenty years of experience in managing the operations of leading design firms in the U.S. and the U.K. He provides management consulting services to a range of creative firms in both traditional and new media.

He has written the Professional Practice column for STEP magazine, the Design Business newsletter for AIGA, and the Design Firm Management column for The revised and expanded second edition of his best-selling book, Talent Is Not Enough: Business Secrets For Designers, is available from New Riders.

Shel teaches graduate-level courses in professional practices and he has given presentations and workshops for many organizations, including IDSA, SEGD, HOW, ACD, Dynamic Graphics, STEP, Seybold, APDF, PromaxBDA, InSource, RGD Ontario, and the Graphic Artists Guild.

He has served on the national boards of AIGA and the Association of Professional Design Firms, and he is currently chairman of the AIGA Center for Practice Management.