Marta Guy

WILD Editorial Lead

Marta Guy (she/her/hers) is a strategic design and innovation leader, deeply passionate about learning from and designing for people to reinvent their experiences and radically improve their lives. A believer in design as a tool for global progress, she is committed to understanding the needs of women, people of color, and other marginalized communities, and driving equity in designing solutions that serve them.

Over 15 years’ experience as a trusted strategic partner to businesses and design leaders, Marta has guided design thinking, customer strategy and insights, product and service development, brand and business model transformation, and innovation capability building. She has coached executives at all levels and guided teams through consulting engagements at Fortune 100 companies across industries and international markets, as well as through programs at the Hasso Plattner Institute of Design at Stanford,the Institute of Design at Illinois Tech, Design for America, and the San Francisco Art Institute.

Most recently, her work has focused on developing new offerings and value propositions in healthcare, supporting people to achieve their best health. Marta co-created the human-centered design capability at Author by Humana, an internal start-up at Humana, where she influenced everything from the new brand platform, marketing and communications, to digital assets, service experiences, and care services. She recently joined Anthem to lead innovation and incubation of digital platform offerings, creating care services that promise to engage people and communities with their health in new ways.

Marta has lived and worked across several countries on 3 continents and 3 tiny islands, starting with Micronesia where she served in the Peace Corps. She currently lives with her husband and rescue dog in sunny Alameda, CA a half mile from the beach, which is glorious!