Felicia Reyes

WILD Creative Lead

Felicia (she/her) is a creative with a love for design and branding. She’s led teams of designers, creators, and makers to build beautiful brands that stand out.

Felicia is Creative Director at West where she specializes in creating design systems and brand identities that map to business needs and scale alongside ever-growing brands. A multi-faceted designer, she infuses every project with the knowledge of how design must underscore product, marketing and company strategy. Felicia creates visual, connected stories that bring brands to life and give founders the tools to share their unique vision with the world.

Her love for design thinking has led her to achieve an MBA in Design Strategy at California College of the Arts in San Francisco.