Design Work 26 September 2019
Design//Work: Futureproof Your Design Career
6:30 pm - 9:00 pm


130 Sutter St., Suite 600

San Francisco, CA 94104

Event is over
6:30 pm
Doors Open
7:00 pm
Panel Starts
8:30 pm
Panel Ends
9:00 pm
Event Ends / Doors close

Most designers are now finding that how design is being executed is constantly changing. New apps, devices, and expectations are emerging at an alarming speed. To address this our panel hopes to help designers think about their future relevancy in such a rapidly changing landscape.

Join us as we ask our panelists:

  • Product Design is the in-demand skill right now but will it be the same in 5 years?
  • Should you combine design disciplines or specialize?
  • How do you become a design thinker rather than an individual contributor?
  • How will automation, algorithms and A.I. change design?
  • What soft and hard skills should you invest time and effort in?
  • How should you deal with ageism in the workplace?

Amy Stellhorn, Founder of Big Monocle

Amy is the founder and CEO of Big Monocle, an award-winning creative agency with offices in Utah and California (San Francisco, San Jose, Redwood City and Provo) that services startups and fortune 100 clients.

Big Monocle focuses on branding and brand experiences. Their full-service capabilities allow them to execute across a broad range of deliverables required for, say, a new web presence. From the overall infrastructure, user experience, design and development, to the messaging, video, photo and marketing strategies that the site would need to thrive.

Big Monocle was recently named International Small Agency of the Year by the DMA Echo Awards. The logo they did for the Women’s March has created an identity for a global movement in support of women everywhere. Amy has served on the board of AIGA SF, and currently serves as a board member of Braid Workshops (in support of women entrepreneurs) and co-founded the Sego Awards in order to recognize female founders and CEOs in Utah.

Her big hobbies at the moment are karaoke and baking sourdough bread.

Kate Frank, Product Designer, Facebook

Kate Frank is a designer for Facebook's Saved & Collections product. Kate has worked on a variety of Facebook ads products including the redesign of Business Manager and the first WhatsApp revenue-generating enterprise product, the WhatsApp Business API.

Previously, Kate was a Senior designer at Raizlabs leading mobile and web projects for clients such as, AAA and TRX.

Kate served as an AIGA studio tours coordinator and illustrator for SF design week from 2013-2015.

Jay Ganaden, Director of Worldwide Strategic Development, Creative Cloud Design, Adobe

Jay’s career is truly all things Digital, bringing an entrepreneurial skill set to Adobe, including management consulting, creative direction, UX design, technology product marketing, and software engineering.

Jay and his team work with Adobe’s customers and their Design teams to successfully integrate Adobe XD, Adobe’s platform for experience design, prototyping, and collaboration. Jay’s team also works as an outbound product management team, working with customers on new feature development and validation. In this way, customers can directly influence XD’s product roadmap. The XD team works like a startup within Adobe. In less than 2 years, XD has grown rapidly through monthly releases, shaped by active Design community influence and customer feedback.

Jay also brings perspective to Adobe, with experience ranging from agency to in-house, and Fortune 500 enterprises to startups. Prior work experience includes Razorfish, KPMG Consulting, Google/DoubleClick and Momentum Design Lab. Notable customers have included HPE, Intel, Visa, VF Corp, Nordstrom, AT&T, Sephora, VMware, Bank of the West and Toyota. Jay has spoken about B2B technology marketing at PhoCusWright, ITB Berlin, Web in Travel Singapore, Eye for Travel, Mobile Monday, Ad Tech and also co-founded the Enterprise UX meetup. He holds a BBA in Management Information Systems from The University of Texas at Austin, with postgraduate study at Stanford University’s d.School and MIT.

Manny Darden, Sr. UX Designer, Apple

Manny is a human-centered designer who is passionate about improving the lives of the people he designs for. As a Designer for Apple, Manny leads holistic service design activities within a strategic development area of Apple’s Digital Support Services. Manny champions a user-centered approach to designing experiences for Apple customers- guiding project teams from discovery through implementation. The solutions generated out of these processes are omnichannel, spanning from native applications to the web. Prior to his time at Apple, Manny had the opportunity to design solutions for companies such as LucasFilms, LG Mobile, General Motors, Nissan, and Kaiser Permanente. His past projects have been featured in Gizmodo, Design Boom, The Next Web, and The New Yorker, and have been recognized by the Adobe Design Achievement Awards.

For the past three years, Manny has been teaching human-centered design and interaction design as an Instructor at UC Berkeley Extention. Manny earned his MFA from the Media Design Program at Art Center College of Design in 2011.

Crystal Thomas, Design Manager,Hybrid Cloud, Data, and A.I., IBM

Crystal has been helping teams collaborate and embrace the design process at Bay Area companies for more than 15 years. She's passionate about mentoring, building design community, and bringing teams from all disciplines together to solve problems. She currently manages a UX design team at IBM in the Data and AI group, supporting design teams that help data scientists and engineering teams at companies around the world. Crystal was previously a Sr. Product Designer at Apple and has held design or management roles at other companies, including two start-ups.