Design Work 14 November 2018
Design//Work: How to Articulate the Value of Design to Non-Designers
6:30 pm - 9:00 pm

AIGA San Francisco

130 Sutter Street, Suite 600


Event is over
6:30 pm
Doors Open For Mingling And Drinks
7:00 pm
Panel Discussion Begins
8:30 pm
Panel Discussion Wraps Up
9:00 pm
Event Ends // Doors Close

Many designers find it difficult to talk about design and money, often assuming that their work should speak for itself. But like it or not, businesses and decision makers attach a value to creative work that can affect the entire design process, including the final creative work that gets approved. Join AIGA SF as we discuss how articulating the value of design to stakeholders elevates a design team from order takers to strategic partners. Topics will include:

  • How you can articulate design as value
  • Measuring the ROI of design
  • How to set design fees
  • How to negotiate salaries
  • How to include clients in the design process
  • Giving persuasive presentations
  • Becoming a strategic partner
  REFUND POLICY: We do not offer refunds. All ticket sales go directly to supporting AIGA SF programming and events. Getting to AIGA SF Street parking is limited and the nearest parking garage is located at Sutter & Stockton. We encourage guests to use car sharing or take public transportation. We're located blocks away from the Montgomery BART station. We cannot accommodate bikes in our space, however, secure bike parking is located at the Embarcadero BART station, a 15-minute walk to our office.  

Amy Stellhorn, Founder of Big Monocle
Amy is the founder and CEO of Big Monocle, an award-winning creative agency with offices in San Francisco, San Jose, Redwood City and Provo. She works with fortune 500 brands and specializes in strategic, high-level brand and campaign thinking. This year Big Monocle was named Small Agency of the Year by the DMA.
Allison Leeds, Product Design Leader
Allison is a San Francisco-based product design leader who is passionate about driving business value through impactful design with her award-winning teams. She has served as Vice President of Creative and UX at Lift Agency and Head of User Experience Design for, an expert marketplace. Additionally, she was the Vice President of Design at AOL, overseeing global design for 30 of its sites and apps. Allison currently serves on the AIGA SF Executive Board.
August de los Reyes, Director of User Experience, Google
August is a designer, writer and educator who helped pioneer Inclusive Design in the technology sector. August is the Director of User Experience of the Search, Assistant, and News Ecosystem at Google. He was formerly the Head of Design at Pinterest where he helped inspire millions of people around the world to discover and do the things they love. Prior to Pinterest, he worked at Microsoft where he led design for Xbox and helped break ground in natural user interface. He received an MDesS with Distinction from Harvard University, and is a fellow of the Royal Society of the Arts.
Craig Mangan, Chief Creative Office & Co-Founder Funworks
After 25 years, Craig’s work has won Cannes Lions, One Show pencils, Print Campaign of the Decade by Adweek, been mimicked by SNL and Time Magazine and is on permanent display at the Smithsonian. Before that, he was fired as a parking lot attendant.
Katie Dill, VP of Design, Lyft
At Lyft Dill oversees Design (digital and physical), Research, Content Writing and Design Operations. Her team works closely with all other tech teams to understand user needs, identify opportunities and develop lasting solutions. Her team sits in SF and NYC, and is integrated across all product teams. Before joining Lyft, as Director of Experience Design at Airbnb Katie oversaw the designers defining Airbnb’s digital products and services. Under Katie’s leadership the team successfully launched a company rebrand, scaled from 10 to 100, and established studios worldwide. Previously Katie was a Partner at Greenstart Ventures, Creative Director at Frog Design and an instructor in CCA’s Grad design program. In 2017, Katie was one of Fast Co.’s 100 Most Creative People in Business. Katie holds a degree in Industrial Design from ArtCenter College of Design in addition to a degree in History from Colgate University.