16 November 2016
Designing Products for Business
6:00 pm - 8:00 pm


1019 Market Street

San Francisco

Event is over
6:00 pm
Doors open - mingle and drinks
6:30 pm
Panel Begins
7:30 pm
Panel Ends
8:00 pm
Event Ends

Traditionally designers have tended to overlook boring B2B companies in favor of trendier consumer-facing brands. But with the rise of B2B start-ups in the Bay Area we have seen a complete transformation. Designing for B2B is suddenly sexy. Companies such as Dropbox, Square, Stripe, Slack and others have pioneered simple and delightful product design, creating elegant and winsome solutions to complicated problems.

In this session of AIGA’s Designing Products, designers from some of the hottest companies will have a panel discussion about their experiences creating B2B products. We’ll cover things like:

  • Why designing for B2B is suddenly awesome
  • What is the biggest difference designing for B2B vs B2C
  • Creative process of designing product for B2B
  • Best Practices
  • 6:00pm: Doors open. Mingle and drinks.
  • 6:30-7:30pm: Panel
  • 8:00pm: Done!

Refund Policy: We do not offer refunds. If the event is sold out we might be able to give your spot to someone on the waitlist.

Ryan Donahue, VP Global Design at Zendesk
Ryan Donahue is a creative executive with a background that spans the intersection between design and entrepreneurship. He currently works as VP of Global Design at Zendesk (ZEN) where he oversees a team of 50 creatives focused on the areas of brand design, product design and user research. Before Zendesk, Ryan served as Entrepreneur in Residence at SV Angel - a San Francisco based venture capital firm. Previously, Ryan founded BookFresh - the leading online bookings application for small businesses (acquired by Square in Feb 2014). A founding member of the PayPal design and user research group, Ryan played a key role in defining the customer experience for many of PayPal's most successful products. His accomplishments included the design of PayPal's Merchant Services, a product suite which today accounts for several billion dollars in annual revenue.
Tina Chen, Product Design Manager at Slack
Tina Chen is a product design manager at Slack, where she currently works on Platform projects. Previously, she was a product designer at Medium and has also worked on social and advertising products at Google. She studied Symbolic Systems at Stanford and has always been interested in how people behave and how design can make all our lives a little better.
Fiona Rolander, Product Designer at Dropbox
Product designer at Dropbox Paper, aimed to solve modern team collaboration. She spends her days designing user education and onboarding. Originally from Sweden, is half Costa Rican, and has previously worked with design in both the news and music industry. She’s also a music addict and a cheese lover.
Lukas Bugla, Senior User Experience Designer at VMware
Lukas is working as an Senior Designer at VMware in the End-User Computing group helping to refine the Cloud Computing experience. For the last 10+ years he has been designing and building digital experiences and worked on a wide range of products, from mobile and desktop applications to web products for some of the world's largest companies such as SAP and Groupon. In his spare time he enjoys traveling and working on side projects.
Ty Lettau, Design Director at Square
Ty Lettau leads the creation of advanced interfaces and high-end design solutions for software and interactive offerings.
Mike Towber, UX Designer at Stripe
Mike Towber works on UX Design at Stripe. Before that, he headed up UX at Rdio.