The Dolby Gallery
1275 Market Street
San Francisco

Design is good business. More designers today are becoming co-founders and influencing companies at its core. The entrepreneurial hustle of San Francisco is a thriving environment for design-minded entrepreneurs. Join IDSA SF & AIGA SF, Ti Chang, co-founder of Crave, in a fireside chat with the partners of San Francisco’s Ammunition Group, Robert Brunner and Matt Rolandson to discuss their full contact business approach to designing products and service ventures.
About Ammunition
Ammunition is a studio dedicated to putting design talent at the center of imagining, creating, and operating new product and service ventures. Founded in 2007 and based in San Francisco, California and Brooklyn, New York, the studio is led by partners Robert Brunner and Matt Rolandson. Ammunition places entrepreneurs in close contact with a fifty-person team of designers with expertise in physical and digital product design, service design, brand identity, user experience, graphic design, and packaging. Noteworthy projects include Beats by Dr. Dre, June Intelligent Oven, Lyft Amp, Polaroid Cube, Square Stand, and UNICEF’s Kid Power Band.
In 2016, Ammunition won the Cooper Hewitt National Design Award for Product Design. In 2017, the studio was named one of Fast Company’s “Most Innovative Companies in Design” for the fourth time.
She chairs the San Francisco Chapter and Women in Design section of the Industrial Designers Society of America, where she organizes events to support the community industrial design. Ti holds a MA in Design Products from Royal College of Art in London and a BS in Industrial Design from Georgia Institute of Technology.
Prior to founding Ammunition, Robert was a partner at Pentagram and led strategic brand consulting and industrial design programs for Fortune 500 companies. Previously, he was the Director of Industrial Design for Apple, where he established its pioneering internal corporate design organization, Apple IDg.
Before joining Apple, Robert co-founded design consultancy Lunar. Named one of Fast Company’s “Most Creative People in Business,” Robert’s work is included in the permanent design collections of the MoMA in both New York and San Francisco. He is the co-author of the book “Do You Matter? How Great Design Will Make People Love Your Company.”
Prior to Ammunition, Matt was President of MetaDesign in the US and a strategist at frog, where he led product and service innovation programs for clients including 23andMe, Autodesk, DirectTV, HP, and Shangri-La hotels. A native San Franciscan, Matt is a graduate of UC Berkeley where he studied sociology and architecture.
Refund Policy: We do not offer refunds. If the event is sold out we might be able to give your spot to someone on the waitlist.