23 July 2017
Psychedelic Lettering with James Edmondson & Victor Moscoso
5:00 pm - 8:00 pm

Monotype Classroom at Monotype Archive

1001 Mariposa Street

San Francisco

Event is over
5:00 pm
Event Begins
8:00 pm
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This event is community produced and not an AIGA SF event. This event is recommended by AIGA SF

We’ll explore what makes this genre of interesting, beautiful, and an important part of the history of graphic design. The famous Fillmore poster designers of the past (Wes Wilson, Victor Moscoco, Rick Griffin, and others) left their mark on the world, creating elaborate designs that could make you feel stoned even if you weren't (but you probably were). By gaining an understanding of the driving forces behind their decisions, we can couple their ideas and techniques with principles of lettering, and apply it to a modern landscape. Rather than simply aping work of the past, we'll be focussed on a recipe that is personal, adaptable, and unmistakably contemporary. Required Materials:
  • Pens (microns, sharpies, broad nibs, brush pens–bring whatever you have)
  • Pencils
  • erasers
  • white out
  • marker or tracing paper (preferably marker paper)
  • Optional: a laptop with Adobe Illustrator or a font editor
  • Optional: some markers in psychedelic colors (complementary colors)
After graduating from California College of the Arts, James Edmondson received a Masters degree from the TypeMedia program at The Royal Academy of Art in The Hague, Netherlands. James lives in San Francisco, and runs OH no Type Company, an independent foundry focussed on display faces and expressive lettering.