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Over the years I’ve worked in San Francisco, London and Dublin for companies like the BBC, CBS Interactive and Unity 3d. At this stage in my career I’ve gained enough experience to know when a concept has been pushed far enough or more importantly, not far enough.
In starting new projects I love the mental exercise of trying to find new ways of looking at things. By looking into any problem deeply enough I feel it will eventually start to create it’s own unique solution. I believe this is the inspirational source for creating something innovative in a world flooded with images.
I also love creating logos as they boil down the enormity of a product, service or institution into it’s most minimal form. I think I’m quite good at them but judge for yourself.