The San Francisco chapter of AIGA established a Business Outreach program in order to help the broader business community understand the commercial value of design as it relates specifically to their business. We also plan to create awareness that AIGA is a valuable resource for locating a qualified designer, as well as a clearing house for information relating to professional standards of practice.

Why is Business Outreach important?

For AIGA to be relevant, the role and value of design must be understood by those we serve. Business leaders, small business owners, marketing directors, and others who purchase creative services can clearly benefit from an increased understanding of design and its contribution to their bottom line. This knowledge ultimately serves the design community as a whole.

These initiatives include:

• Design/Business Lecture series program with Apple Computer
• Revision, production and distribution of the “Client’s Guide to Design”
• Special events or event components as decided upon by the Business Outreach committee