AIGA San Francisco

the professional association for design


Thriving: In-House design teams

The Creative Group will be offering a quick Portfolio Review Session during the first hour of networking. Details below.

In-house teams face the difficult design challenge of continuously working within brand while striving to find innovative ways to communicate it. Added to that is the need to communicate the team’s capabilities internally to win support.

Brands like Google, Facebook and Apple are lighting the way by coming to market with inspired and impressive in-house generated work.

Join AIGA SF as we discuss the challenges and power that in-house creatives face, how your team can best create value for your organization and get the juicy work you want. Topics will include:

  • How is being In-house different from agencies or start-ups?
  • Articulating the value of an in-house team to the rest of the company
  • How to stay creative and create fresh work within established brand guidelines
  • How to handle and prevent work going to teams outside the company
  • Being a successful advocate for your in-house team
  • Creating an in-house agency

Rhiannon BellRhiannon Bell, Creative Director

Rhiannon Bell is the Creative Director of Zynga’s With Friends and Network studios, overseeing the creative team responsible for Words With Friends and network products that build direct relationships between Zynga and it’s players. 15 years design experience in the digital, broadcast and gaming industries. Her client list ranges from EA to the BBC. Her creative focus is on building playful and inventive ways to problem-solve the dullest of digital obstacles, and raising the quality bar on execution.

She leads teams with a style that focuses on fostering collaboration, and developing environments for creative ownership and excellence. Unsatisfied with ‘good enough’, she challenges and pushes for the best product choices in UX design and UI innovation, all the while knowing how to get a product out the door, and on time.

Kyle LockeKyle Locke, Design Director

A Bay Area native, Kyle has worked in the graphic design field for the past twelve years. He received a BFA from the California College of the Arts, and is a CCA Sputnik Design Studio alumni. Kyle started his career as a freelance design and development consultant, eventually moving on to mid-size interactive agencies and ad agency CP+B, and finally settled into his current position as a design director on a creative innovations team at Google. His experience on both the agency side and in-house affords him a unique perspective on building internal teams while also working with external agencies to find the right balance of efficiency, oversight, and the appropriate resources for any given challenge.

At Google, Kyle manages an internal creative team composed of designers, creative technologists, and producers while fostering relationships with external design and development agencies. His team’s projects include live action video and motion graphics, user-focused interactive brand innovations utilizing Google’s platforms and technologies, reactive and proactive prototyping, social media activation, and brand identity development.

When not working, you can find Kyle enjoying the outdoors via bike or board, photographing unique and beautiful places, and discovering new art, architecture, and design. His work has been recognized by the Clios, the Webbys, and Creativity Magazine.

Paco Viñoly Paco Viñoly, Design Director

Paco Viñoly is Design Director at Square, overseeing a creative group comprised of graphic design, packaging, interactive, imaging, and video production. He was most recently the Head of Digital for BermanBraun, where he led the team responsible for the digital business and large scale media partnerships with Microsoft and Aol.

Prior to BermanBraun, Viñoly served as Sr. Director of User Experience for the Yahoo! Media Group managing the creative teams for the company’s U.S. media properties. He also served as Creative Director at CNET Networks and Bank of America. Early in his career, he worked agency side in advertising, leading Lot21 to win IAB’s Agency of the Year in 1999. Viñoly earned a BS in Economics from Carnegie Mellon University and later went on to complete his studies at Art Center College of Design

Amy Hayes StellhornAmy Hayes Stellhorn, Founder
Big Monocle

Amy Stellhorn is the founder and CEO of Big Monocle, a nontraditional creative agency in Silicon Valley. Amy comes from Pioneer heritage and just can’t help finding effective, earnest and economical ways to get results. Lucky for her, she seems to attract the some of the most adventurous and talented people around. When she’s not distracting the team with her latest thrift-store records, you can find her inspiring them to give it their all.

Amy Amy sits on the council of THIS Inc., a leadership design organization that teaches executives throughout Silicon Valley and around the world how to lead by design (not by default). The Council represents an eclectic, cross-discipline team who bring counterintuitive insight into every classroom. Amy also sits on the board of Backyard Broadcast and has served on the board of AIGA SF.

Formerly, Amy served as the Vice President of Creative for the Larsen Silicon Valley office. She specialized in strategic, high-level thinking and demonstrated a particular talent for building high-performing teams. Her first job was with Marty Neumeier on the design team of Critique, a critically acclaimed journal of graphic design. She has won awards at leading publications throughout the country and across all forms of media, and has lectured and critiqued at universities around the US. Her greatest passion is in applying design thinking beyond marketing to all aspects of life and leadership.

The Creative Group Portfolio Review Session

We look forward to your participation at The Creative Group Portfolio Review. Here are some important details and tips to help you make the most of your experience:

• Come prepared with a well-organized portfolio and list of questions for those reviewing your work.
• Due to space limitations, we will not be able to accommodate artwork on easels, mounted on walls, etc.
• While the venue offers Wi-Fi access, electricity and guaranteed Internet connectivity will not be available during the Portfolio Review, so please come prepared with a wireless Internet connection and fully-charged battery if you plan to utilize an Internet connection and your laptop or mobile device for the review.

We thank you for attending this event, and hope you take full advantage of this opportunity to collect feedback and make valuable connections that may lead to future jobs or career advancement. For more information on creating and presenting a winning portfolio, download a free copy of our Portfolio Guide at

4by6Thanks to our new Partners
Try out Portfolio Packs for FREE! Perfect for getting yourself and your work out in front the person doing the hiring at your dream job or prospective new clients. You’ll get a free 4-pack of full color Satin postcards. 20 cards per pack, 80 cards total. Use Code: AIGAPACKS
single use only + does not include shipping

Special thanks to The Creative Group, A Robert Half Company, for their support with this event.

Recruiting for Interactive, Design and Marketing Talent. TCG will be conducting mini-portfolio reviews during the networking time that takes place before the panelists take the stage. Stop by and say hello!

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If you need special assistance to participate in this program, please contact AIGA SF at or 415-626-6008. For reasonable assistance accommodations to be provided, please RSVP for the event and notify us at least 2 weeks in advance. If we do not receive timely notification of your reasonable request, we may not be able to make the necessary arrangements by the time of the event.
More information about accessibility, public transportation and parking.

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Wednesday, 30 Apr 2014
6:30pm - 8:30pm

AIGA San Francisco
130 Sutter Street, Ste 600
San Francisco, California 94104 Map


  • AIGA Members: $8.00
  • Non-Members: $15.00

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