AIGA San Francisco

the professional association for design


Design Lecture Series: Paula Scher and Natasha Jen of Pentagram

AIGA San Francisco presents Design Lecture Series
Pentagram New York: Paula Scher and Natasha Jen

The San Francisco chapter of AIGA, the professional association for design, presents the 2013 Design Lecture Series.
One of the oldest and most well-known lecture series dedicated to the convergence of technology, art and design, the DLS has established a tradition of bringing renowned professionals to one of the world’s great creative capitals since 1991.

This year’s lineup showcases different avenues in which creativity and design influence our culture with each speaker bringing a unique perspective to the conversation. The evening will begin with networking and will feature complimentary wine. Come early and mingle with members of the design community.

Doors open at 6pm.
Lecture begins at 7pm.

Paula ScherPaula Scher, Partner
Pentagram Design

For four decades Paula Scher has been at the forefront of graphic design. Iconic, smart and unabashedly populist, her images have entered into the American vernacular.

Scher has been a principal in the New York office of the distinguished international design consultancy Pentagram since 1991. She began her career as an art director in the 1970’s and early 80’s, when her eclectic approach to typography became highly influential. In the mid-1990s her landmark identity for The Public Theater fused high and low into a wholly new symbology for cultural institutions, and her recent architectural collaborations have re-imagined the urban landscape as a dynamic environment of dimensional graphic design. Her graphic identities for Citibank and Tiffany & Co. have become case studies for the contemporary regeneration of classic American brands.

Scher has developed identity and branding systems, promotional materials, environmental graphics, packaging and publication designs for a broad range of clients that includes, among others, Bloomberg, Microsoft, Window 8, The High Line, MoMA, Jazz at Lincoln Center, the Metropolitan Opera, the New York City Ballet, the New York Philharmonic. In 1996 Scher’s widely imitated identity for the Public Theater won the coveted Beacon Award for integrated corporate design strategy. She has served on the board of The Public Theater, and is a frequent design contributor to The New York Times, GQ and other publications. She also serves on the New York City Design Commission.

Her work is represented in the permanent collections of the Museum of Modern Art and the Cooper-Hewitt National Design Museum, New York; the Library of Congress, Washington, D.C.; the Victoria and Albert Museum, London; the Museum für Gestaltung Zürich; the Denver Art Museum; and the Bibliothèque nationale de France and the Centre Georges Pompidou, Paris. Paula recently won The Philadelphia Museum of Art’s 2012 Design Collab Award; an exhibit of her design career is on display at the PMA from December 2012 through April 2013.

During the course of her career Scher has been the recipient of hundreds of industry honors and awards. In 1998 she was named to the Art Directors Club Hall of Fame, and in 2000 she received the prestigious Chrysler Award for Innovation in Design. She has served on the national board of the American Institute of Graphic Arts (AIGA) and was president of its New York chapter from 1998 to 2000. In 2001 she received the profession’s highest honor, the AIGA Medal, in recognition of her distinguished achievements and contributions to the field. In 2006 she was awarded the Type Directors Club Medal. She has been a member of the Alliance Graphique Internationale since 1993 and was elected its president in 2009.

Scher holds a BFA from the Tyler School of Art and honorary doctorates from the Corcoran College of Art and Design, the Maryland Institute College of Art and Moore College of Art and Design. She has lectured and exhibited all over the world, and her teaching career includes over two decades at the School of Visual Arts, along with positions at the Cooper Union, Yale University and the Tyler School of Art. She is the author of Make It Bigger (Princeton Architectural Press, 2002) and MAPS (Princeton Architectural Press, 2011).

Natasha JenNatasha Jen, Partner
Pentagram Design

Natasha Jen was born in Taipei, Taiwan in 1976. She studied graphic design at the School of Visual Arts in New York City, while interning at Eric Baker Design Associates and Pentagram, and received her BFA with Honors in 2002. She has worked at Base Design as a senior designer from 2003 to 2006 on fashion and brand identity projects, at 2×4, Inc. as an art director from 2006 to 2009 leading large-scale branding, exhibition, environmental and editorial projects, and at Stone Yamashita Partners as creative director in 2009. In July 2010, sh¬e established her own studio, Njenworks.

Jen’s work is not bound by the constraints of various media, but developed through contextual exploration. She draws on references from a diverse range of cultural, historical, aesthetic, and technological sources, creating a unique and precise body of work encompassing brand identities, environmental design, multi-scale exhibitions, signage systems, print, motion and interactive graphics.

Her clients have included Kate Spade, Chanel, Nike, Harvard Art Museums, Guggenheim Museum / Foundation, OMA, REX, Wexner Center for the Arts, Target, Puma, Kiki de Monparnasse, SoHo/Tribeca Grand Hotels, AIGA, MIT Architecture, Vitra, NYU Kids at Langone, Tess Giberson, AIA New Practices Committee, Slought Foundation, Nuit Blanche New York, and Prism.

She has earned a variety of awards and appeared in a number of publications, including Print Magazine, Creative Review, Metropolis, Flaunt Magazine, China Art and Design, Soda Magazine, Rosebud. She was one of the winners of Art Directors Club Young Guns 4 which she also served as a judge in 2007 and 2011. She has been a guest critic at Yale University School of Art.

If you need special assistance to participate in this program, please contact AIGA SF at or 415-626-6008. For reasonable assistance accommodations to be provided, please RSVP for the event and notify us at least 2 weeks in advance. If we do not receive timely notification of your reasonable request, we may not be able to make the necessary arrangements by the time of the event.
More information about accessibility, public transportation and parking.

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Thursday, 2 May 2013
6:00pm - 8:30pm

601 Townsend Street
San Francisco, California


  • AIGA Members: 20.00
  • Non-Members: 30.00
  • Student Members: 15.00

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Design Lecture Series

One of the oldest and most important lecture series dedicated to the convergence of technology, art and design, this year’s series continues a tradition of bringing world-renowned professionals to one of the world’s great creative capitals. Learn more »

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