AIGA San Francisco

the professional association for design


D.Talks: The Power of Your In-House Agency

D.Talks is an ongoing series of panel discussions presenting practical information about current trends and hot topics in the world of design and business. Our goal is to foster robust dialog and critical thinking, so crowd participation is an integral part of each event.

In-house teams face a difficult challenge of continuously working on the same brand while striving to find innovative ways to communicate that brand through design. Brands like Google, Starbucks and Apple are lighting the way by coming to market with inspired and impressive in-house generated work.

Join AIGA SF as we discuss the challenges and power that in-house creatives face, how your team can best create value for your organization and get the juicy work you want. Topics will include:

  • Gaining respect for and growing your influence
  • Creating fresh, inspiring work within established corporate brand guidelines
  • Showcasing the strategic value of in-house teams

  • Winning the big projects
  • Being a successful advocate for your team

Please Note: This is a lunch time event and lunch will be included.


Amos KlausnerAmos Klausner, PwC

Amos Klausner is an award winning designer and a brand manager with PwC, one of the nation’s leading professional services firm. Klausner is responsible for directing the development of a diverse range of branded experiences for internal employees and external audiences including print, digital and environmental materials. When the sun sets and the work day is done, Klausner trades his button down shirt for a sparkly cape and assumes the role of design historian, freelance curator and host of Getting Upper

Jennifer SonderbyJennifer Sonderby, San Francisco Museum of Modern Art

Jennifer Sonderby is Creative Director at the San Francisco Museum of Modern Art. She and her award winning in house team channel the creative energy of the institution into a complex and visually dynamic identity that extends throughout 20 exhibitions and every facet of the visitors experience.

She has taught design courses at California College of the Arts as well as design workshops in Harare, Zimbabwe and Nagoya, Japan. Her work is recognized by the American Association of Museums (AMA), American Institute of Graphic Arts (AIGA), Print Magazine, Graphis, and The Type Directors Club, among others. Her work was featured in Area 2 (Phaidon 2008) and is also included in the San Francisco Museum of Modern Art’s Permanent Collection.

Bruce WillardsonrBruce Willardson, The Clorox Company

Bruce Willardson is the Senior Director, Creative Services; Creative Director at The Clorox Company. Bruce manages a department of over 125 individuals; combining a mixture of headcount employees as well as a staff provided through a contracted single vendor. Over the last several years, Bruce has driven the increased scope of the Creative Services department beyond Packaging Graphics to include multimedia, promotional materials, in-store, office design, offsite support, packaging graphics, production, separations and comp development. He has expanded his “client base” to include Marketing, Sales, R&D, Legal, HR, GSS, Corporate Communications, Burt’s Bees, Canada, LATAM and International. His team is viewed by many as best in class and truly provides a competitive advantage with “better, quicker and more cost effective” creative products.

Prior to Clorox, Bruce was Executive Vice President at Enterprise IG, formerly SBG Partners. Previous to Enterprise IG, Bruce was Vice President, Creative Director at Addison Design. Bruce began his career at Landor Associates, where he was an Associate with the firm. Bruce received a Bachelor of Arts degree in Design and Communications from Brigham Young University, and a second degree in Packaging Design from the Art Center College of Design.

Moderator and Host:
Josh LevineJosh Levine Director of Strategy
Great Monday
For over a decade brand strategist Josh Levine has helped local and global organizations engage customers and empower employees. Today his agency Great Monday designs employer brand programs for business leaders passionate about building cultures to deliver more powerful customer experiences.

Josh holds a Bachelor of Science in Human Factors from Tufts University and a degree in Graphic Design from the Academy of Art University. He regularly speaks, writes, and leads workshops about the intersection of brand and business.

Identity by Shawn Rosenberger, Thermostat

If you need special assistance to participate in this program, please contact AIGA SF at or 415-626-6008. For reasonable assistance accommodations to be provided, please RSVP for the event and notify us at least 2 weeks in advance. If we do not receive timely notification of your reasonable request, we may not be able to make the necessary arrangements by the time of the event.
More information about accessibility, public transportation and parking.

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Monday, 11 Jun 2012
12:00pm - 1:30pm

AIGA San Francisco
130 Sutter Street, Suite 600
San Francisco, California 94104 Map


  • AIGA Members: $15.00
  • Non-Members: $25.00
  • Student Members: $12.00
  • Student Non-Members: $15.00

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