AIGA San Francisco continues its series of evening events that focus on interactive design topics. Intended for designers with beginning to intermediate experience with designing and building for the web, tablet and mobile environments, each event will give you the chance to learn from local experts as well as share your own knowledge with other attendees.

The sessions will be a combination of lecture, discussion, and workshop activities, so bring your sketch pads and thinking caps.

Our very special guest speaker Ian Kovalik, Mekanism Executive Creative Director, brings us an evening of storytelling delight.

When it comes to telling stories interactively…The fun is back. The joy is back. Shear simplicity and elegance is back.

2012 is the year of Interactive Storytelling.

Sure, in the past, storytelling has been crowdsourced, arged, randomized, therapy-ed, and of course chooseyourownadventured. All very good approaches, and all still valid. But this year, something amazing happening… An iced tea brand got a million people to download their mobile app. A bunch of sneaker enthusiasts got their own sneakerpedia. The Old Spice guy got even more muscles and started “crashing” other brand’s commercials. And we still haven’t gotten over the latest interactive endeavor from Arcade Fire.

“The Super Special Hour” is a rapid-fire, adrenaline-inducing rush into what stories are being told, and how people are telling them. We’ll cover the successes and mistakes. We’ll show what we’ve done well and what we haven’t. And we’ll analyze new storytelling techniques with a fun interactive prop we call the “storytelling box.”

New technologies and social strategies of course will be in the mix, and we’ll address the ultimate recipients of storytelling: our audiences. We’ll talk about what builds them, what engages them, and how we encourage them to influence the stories that we tell.

Schedule:
6:00 – 6:30 pm: appetizers & drinks
6:30 – 8:00 pm: presentation
8:00 – 8:30 pm: Q&A and discussion

If you need special assistance to participate in this program, please contact AIGA SF at aiga@aigasf.org or 415-626-6008. For reasonable assistance accommodations to be provided, please RSVP for the event and notify us at least five business days in advance. If we do not receive timely notification of your reasonable request, we may not be able to make the necessary arrangements by the time of the event.
More information about accessibility, public transportation and parking.