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D.Talks is an ongoing series of panel discussions presenting practical information about current trends and hot topics in the world of design and business. Our goal is to foster robust dialog and critical thinking, so crowd participation is an integral part of each event.

Join us at our May D.Talks to discuss the transition between print and interactive design.

Learn what it takes to exercise your design talents in the digital world from three industry experts who know firsthand what it takes to make the leap. In this session, we will discuss what skills you need to learn to thrive in interactive design, including human-computer interaction, information architecture, basic coding, image optimization, dynamic displays and, most importantly, how to translate your design knowledge from presenting static information on paper to crafting active environments on screen.

Come with your burning questions and get ready to dive into the discussion.

Networking: 6:30 PM
Discussion: 7:00 PM

Moderator and Host:
Josh Levine
Director of Internal Branding
Liquid Agency
For over a decade brand strategist and noted industry expert Josh Levine has helped global brands engage consumers and empower employees. As Director of Internal Branding at Liquid he helps organizations deliver on their brand promise by designing and building culture change programs. Previous clients include HP, Warner Brothers, Microsoft, and Levi’s.

Josh holds a Bachelor of Science in Engineering Psychology from Tufts University, a degree in Graphic Design from the Academy of Art University, and was recently honored with a fellowship for technology and education at the Contemporary Jewish Museum in San Francisco. He regularly speaks, writes, and leads workshops on the intersection of brand and business.

Panelists:
Heidi Reinfeld, Managing Creative Director,
Sequence
As the Managing Creative Director of Sequence, Heidi leads an interdisciplinary team by helping to establish and maintain the highest quality of creative execution across all accounts. Heidi comes from a graphic design background and focuses on a variety of mediums (branding, packaging, print to mobile, interactive and applications) as well as ensuring there is a deep strategic foundation of problem solving. She is responsible for growing and maintaining the creative practice which includes Visual Designers and Motion Designers and brings a strong right brain, left brain approach to all her work.

Prior to joining Sequence, Heidi was Design Director at Bank of America, leading the design efforts for their web site, ATMs and kiosks. Before that she worked for a variety of companies including Sapient and Studio Archetype. She has worked on brands such as Chevron, Disney, Sonos, Google, Chipotle, Honda, Cisco, 3Com, Virgin and Nokia. Heidi graduated from Rhode Island School of Design with her BFA and BGD.

Kristian Simsarian, Chair Interaction Design Program,
California College of the Arts and IDEO Fellow
Dr. Kristian Simsarian is the undergraduate Interaction Design program chair at California College of the Arts (CCA). He believes in the power of design to simplify, enrich, and transform our lives and the world. His work focuses on bringing innovative human-centered design and strategy to meaningful fruition for companies and institutions, from pixels to processes.

He brings a deep, diverse, and international background to his project work and to the creative teams he leads that span from healthcare to high-tech. In addition to his own publications and patents, Kristian’s work has been featured inBusiness Week, The New York Times, and Metropolis magazine, as well as being highlighted in business books on innovation and interaction design.

Kristian cofounded the Software Experiences practice at IDEO and was a practice director with a focus on mobile. Kristian has led design innovation initiatives for many of the world’s largest brands. He also is an adjunct professor in the Graduate Program in Design at CCA in San Francisco. He lives in a former fixer-upper Victorian in San Francisco with his psychologist wife and and his joyful red-haired baby daughter Trixie.

Jason Hardy, Associate Creative Director
Odopod
Jason Hardy is an Associate Creative Director at Odopod in San Francisco. There he leads a team of Designers, Developers, User Experience Designers and Producers on projects ranging from marketing websites and brand platforms to mobile applications and television interfaces. While at Odopod Jason has worked for clients such as Tesla Motors, DonQ Rum, Microsoft Zune, Chrome Bags, Sony Playstation, NVidia and IWC Schaffhausen, among others. Prior to working at Odopod Jason worked at Energy BBDO in Chicago where he contributed to projects for Canadian Club, Wrigley and The Chicago Festival Of Maps.

Along with working at Odopod Jason is also a freelance designer for The Criterion Collection, where he has worked on covers, packaging and DVD menu designs for films by Jacques Tati, Guy Maddin, Lars Von Trier, Stephen Frears, Jean-Luc Godard, Roberto Rossellini and Pedro Costa.

Identity by Shawn Rosenberger, Thermostat

If you need special assistance to participate in this program, please contact AIGA SF at aiga@aigasf.org or 415-626-6008. For reasonable assistance accommodations to be provided, please RSVP for the event and notify us at least five business days in advance. If we do not receive timely notification of your reasonable request, we may not be able to make the necessary arrangements by the time of the event.
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