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Design Thinking has been defined as a process for practical, creative resolution of problems or issues that looks for an improved future result. Unlike analytical thinking, design thinking is a creative process based around the “building up” of ideas.

AIGA, IDSA and IxDA invite you to learn how to utilize Design Thinking in your organization. This event is recommended for any socially responsible organizations, businesses, government agencies and designers of all disciplines to collaborate on implementing these powerful tools to better their communities. This workshop is made possible with the support of Adobe System’s Corporate Social Responsibility Initiative.

Patrice Martin, Practice Lead and Systems Designer at IDEO, will introduce how IDEO is using Design Thinking for social innovation.

Then you will experience design thinking in a hands-on “Introduction to Design Thinking” workshop led by former Stanford d.school Fellow Corey Ford.

Bios:
Patrice Martin is a Practice Lead at IDEO where she focuses on systems design to create meaningful human experiences. She works with clients to address large-scale social change through solutions spanning the private, public and social sector. Patrice’s experience at IDEO has ranged from seeding innovation in clean water for the world’s poorest communities, envisioning new approaches to low-income housing, to rethinking blood donation in the US, where she currently leads the American Red Cross relationship. Patrice has led projects and project teams in healthcare, financial services, hospitality, workplace and education with clients including Nike Foundation, Mayo Clinic, Stanford University, and Marriott International.

Patrice’s role has shifted and grown since joining IDEO in 2004. Her experience began in human factors and brand strategy and led to an exploration of spatial experiences, designing for community, and now focuses on the impact of design in social innovation.

Before joining IDEO, Patrice worked with SonicRim, a design strategy consultancy where she led contextual research to understand the social, emotional and cognitive issues that inform new product and service innovation. Patrice holds a BFA in industrial design from the University of Michigan and also regularly speaks at various conferences and forums.

Corey Ford is a business and media design strategist who recently completed a fellowship teaching graduate- and executive-level courses at “the d.school” – the Stanford Institute of Design. The d.school builds innovators. It brings together graduate students from across Stanford, puts them on multi-disciplinary teams, and teaches them how to use the design thinking process to come up with innovative solutions to big problems. Corey discovered the d.school while he was earning his MBA at the Stanford Graduate School of Business. Before business school, he managed the production of 17 films from creative inception to broadcast for the PBS public affairs series FRONTLINE, earning an Emmy and a duPont-Columbia Gold Baton Award along the way. Corey was a Morehead Scholar at the University of North Carolina at Chapel Hill where he majored in Journalism and International Studies. He lives in Stanford with his wife Jenna and daughter Ella and will continue to facilitate design thinking innovation when he joins Jump Associates this summer.

Ticket includes admission to Design Week after-party at Autodesk to continue the discussion.

If you need special assistance to participate in this program, please contact AIGA SF at aiga@aigasf.org or 415-626-6008. For reasonable assistance accommodations to be provided, please RSVP for the event and notify us at least five business days in advance. If we do not receive timely notification of your reasonable request, we may not be able to make the necessary arrangements by the time of the event.
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