To bridge the gap between business and design, AIGA SF is hosting a lunch-time “D.Talks” seminar that will present a design + business case study.

This year we feature method, the home care and personal care products brand. Join us in learning how method works to change “dirty business practices” by designing beautiful products that also happen to be nontoxic and environmentally friendly. We’ll talk about metrics and insights that show the success of design, and in a vernacular that business people will be more likely to understand.

Most companies treat product design like it “ain’t no thang.” At method, they believe product design is a thang. It’s very much a thang. So when they were figuring out how to package our products, they enlisted world-renowned designer Joshua Handy to sculpt some of the finest pieces of recyclable plastic art this side of MoMA. Form, meet function. Function, form. You two play nice.

When registering, please choose from one of three lunch choices:

• Mesquite turkey with smoked bacon
• Chicken Athena
• Waldorf Vermont Cheddar (vegetarian)

Moderator:
Jay Ganaden serves as AIGA SF’s Business Outreach Chair and Treasurer. He’s a Connector from Gladwell’s Tipping Point, a relentless networker at AIGA events, and will probably invite you to his hundreds of connections on LinkedIn. Jay also started the unofficial AIGA SF Facebook group and makes random updates to it for fun.

If you need special assistance to participate in this program, please contact AIGA SF at aiga@aigasf.org or 415-626-6008. For reasonable assistance accommodations to be provided, please RSVP for the event and notify us at least five business days in advance. If we do not receive timely notification of your reasonable request, we may not be able to make the necessary arrangements by the time of the event.
More information about accessibility, public transportation and parking.