Savor the Success, the premium business network for women entrepreneurs, presents, Branding Inside Out.

How to create powerful connections with customers, employees and your community, using visual bending, marketing strategy and culture driven branding.

WHAT YOU WILL LEARN:

• The difference between marketing, branding and PR
• Tips on expressing and articulating your brand essence visually through your logo, communication materials and website
• What to consider while hiring a graphic designer
• How to build a brand strategy by answering 10 key questions
• How to define and target your ideal customer
• How a strong brand strategy can save you time, money and headaches with designers, writers, and programmers
• How to use your brand strategy to decide on the right marketing investments
• How to build effective messaging to engage, inform and delight the right audience
• How to craft a killer elevator pitch

Wine and cheese will be served.



MEET THE EXPERTS!
Josh Levine — Director of Strategy, Great Monday. For over ten years Josh has helped global brands engage consumers and empower employees through design, strategy, and marketing programs. His new agency, Great Monday designs culture driven brand programs to help companies communicate inside and out. Partner and strategist Josh Levine helps businesses demonstrate the value they bring by articulating a company’s culture through written and visual communications. The result? Engaged employees, committed customers, and powerful PR.

Maria Ross —  A born storyteller, Maria has over 16 years experience building brands, creating campaigns, crafting messaging and directing marketing strategy for both B2B and B2C companies of all shapes and sizes. She is Founder and Chief Marketing Strategist at Red Slice, a branding, and marketing consultancy and has worked with small businesses, start-ups and large companies such as Monster.com, Discovery Networks and Microsoft. Maria helps businesses of all sizes build a strong brand and tell their story in fresh ways so they can engage, inform and delight customers.  Her new book, Building Your Own Brand Strategy in 10 Easy Steps, will be out in Spring/Summer 2010.

Ayesha Mathews~Wadhwa —  calls herself the chief pixel bender at PixInk. And, while it’s extremely difficult to actually bend a pixel, her talents extend well beyond that one discipline. Over the past eight years she’s worked with a range of clients, including Apple, Oracle, Caterpillar Footwear, Camel, Skin by Alison Raffaele, MTV Style (India) and many others. Ayesha is a graduate from Parsons with a major in Communication Design. When she’s not bending pixels or championing entreprenesses at Savor the Success, she supports MicroCredit Enterprises as Brand Ambassador.

2 Comments

On 19 Jan 2010 @ 12:04pm, 12:04pm Ayesha wrote:

Really excited to be part of this stellar panel and present a 360 on Branding covering Customer/ Employee Culture, Visual Experience & Market Strategy.

On 16 Feb 2010 @ 6:22pm, 6:22pm asa wrote:

This sounds great! Is there student pricing for this? I’m a student member of AIGASF but could only find the $35 ticket price…a little steep for my poor student budget!