D.Talks is an ongoing series of panel discussions presenting practical information about current trends and hot topics in the world of design and business. Our goal is to foster robust dialog and critical thinking, so crowd participation is an integral part of each event.

What role does research and prototyping play in interactive design? Learn which processes are most effective.

Networking: 6:30 PM
Discussion: 7:00 PM

Light refreshments will also be served before the seminar. RSVP today and check out the topics to be presented throughout 2009.

Presenters:
Kevin Farnham, CEO, Method
As one of the founders of Method, Kevin lives our belief that business communications should be consistent, immersive, and highly functional — regardless of the medium. With more than 15 years of experience in branding, user-centered design, and program management, Kevin brings extensive, broad-based leadership to Method’s multi-disciplinary design programs.

At Method, Kevin is a leader of the business, focusing on service creation and design vision. Kevin brings a wide range of interests, abilities and experiences to both Method’s clients and the employees of Method. By focusing on our customers’ experiences of Method – the experiences created by our work for our clients’ customers and brand consumers – and the experience of our employees – Kevin effectively embodies and personifies the mission, vision and purpose of Method.

During his career, Kevin has consulted with a wide variety of companies, including Apple Computer, Bank of America, Disney, Gucci, Levi-Strauss, Microsoft, Nike, and Sony. He has received awards from ID Magazine, Communication Arts magazine, How Magazine, Print magazine, ReBrand, and the ACD 100 Show, as well as numerous other honors from professional organizations and publications.

Adam Dole, Design Researcher, Method
Adam Dole has a passion for qualitative research and the human element in both business and design. By facilitating a research-based, multi-disciplinary process, Adam brings expertise and experience in helping companies define problems and explore opportunities for growth. While at Method, Adam has lead research efforts for clients such as Sony, Visa, Microsoft, Plantronics, and Hitachi.

Adam’s interest in qualitative research stems from a background rooted in rigorous, quantitative and academic based research training. He has a B.S. in Communications, and is currently pursuing an MBA in Design Strategy from California College of the Arts, a new MBA program that emphasizes innovation at the core of its curriculum. Adam’s past work experience includes conducting research on astronaut teams as a Research Associate at NASA, in preparation for long duration space flights to Mars. Adam has also worked as a consultant for Jump Associates, an innovation consultancy that helps clients of all industries come up with their next big idea. Adam currently works as a researcher and strategist for Method. Adam and his wife live in Los Gatos, CA, and enjoy surfing, mountain bike riding, and skydiving. Most recently, Adam has been spending time exploring his passion for changing the perception of health care.

Identity by Shawn Rosenberger, Thermostat

If you need special assistance to participate in this program, please contact AIGA SF at aiga@aigasf.org or 415-626-6008. For reasonable assistance accommodations to be provided, please RSVP for the event and notify us at least five business days in advance. If we do not receive timely notification of your reasonable request, we may not be able to make the necessary arrangements by the time of the event.
More information about accessibility, public transportation and parking.

2 Comments

On 8 Jul 2009 @ 4:08pm, 4:08pm Paula wrote:

Sounds interesting! I have a group from my company going.

On 15 Jul 2009 @ 2:42pm, 2:42pm Libby Klitsch wrote:

Looking forward to it!