19 March 2019
There Will Be Consequences: 9 Times I Damned the Torpedoes
6:30 pm - 8:30 pm


601 Townsend Street

San Francisco

Event is over
6:30 pm
Doors Open
7:00 pm
Presentation by Allan followed by fireside chat with Eric Snowden
8:00 pm
8:30 pm
Event Ends // Doors Close

Presented by Adobe + AIGA SF:

Design's promise is both blessing and curse; it aims to deliver preferred states, behavior change, and added value. But often, its role to “serve industry,” its imperative to scale, and its inevitable role in extracting value compromise its integrity and places it under suspicion. Still, any talk on ethical design is destined to meet with one inevitable response: “This is all great, but how do we take more risk in our real-life jobs, and, well…actually get away with it?” In this talk, Allan Chochinov offers a series of concrete recipes to inspire your nerve and give you power—arguing that permission is a design material to be taken, not received.

Post presentation we'll be joined by Eric Snowden, Senior Director of Design, Digital Media at Adobe for a fireside chat.



Adobe is a proud sponsor of AIGA SF. Together with AIGA, Adobe actively engages with the creative community in dialogues about the important issues in the fields of design and technology.


Allan Chochinov is the Founding Chair of the MFA in Products of Design graduate program at the School of Visual Arts in New York City, and a partner of Core77, the design network serving a global community of designers and design enthusiasts since 1995. Allan lectures widely at professional conferences, and has been a speaker and guest critic at schools including MIT, Yale School of Management, Columbia School of Business, RMIT, IIT, and Carnegie Mellon. He has moderated and led workshops and symposia at the Aspen Design Conference and the Rockefeller Center at Bellagio, and is a frequent guest critic and competition juror. Prior to SVA and Core77, his work in product design focused on the medical, surgical, and diagnostic fields (projects include work for Johnson & Johnson, Oral-B, FedEx, and Herman Miller). He has been named on numerous design and utility patents and has received awards from The Art Directors Club, The One Club, I.D. Magazine, and Communication Arts. He served on the National Board of the AIGA from 2014 to 2017.