Join us as we get a behind-the-scenes look at the inner workings of some very influential Bay Area design studios during our Studio Tours. See projects in progress, learn about different firms’ cultures and methodologies, and rub elbows with design luminaries and up-and-comings in the environment that inspires their best work.

IBM has an all new office here in San Francisco - literally. The space is new, the team is new, the workflow, culture, mission - all new. On this multifaceted tour, we’ll get a peek into how this dynamic team is forming to advance design innovation at IBM. We will learn about IBM’s approach to UX and how they are implementing design thinking as a practice. We’ll also talk about Watson and its implications for UX.

Join us for a vibrant discussion and meet some of the powerhouse designers that are giving IBM its seat at the table of disruption and innovation in the Bay Area.

Tours sell out early, so get your tickets today!

Registration Required: Due to the popularity of these events, we require advanced registration. Attendee names are held at the door and your reservation will be confirmed upon entering the tour. 

Return Policy: We do not offer refunds on ticket purchases, thank you.

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Studio Tours identity by: IDEO

If you need special assistance to participate in this program, please contact AIGA SF at aiga@aigasf.org or 415-626-6008. For reasonable assistance accommodations to be provided, please RSVP for the event and notify us at least 2 weeks in advance. If we do not receive timely notification of your reasonable request, we may not be able to make the necessary arrangements by the time of the event. 
More information about accessibility, public transportation and parking.