Join us as we get a behind-the-scenes look at the inner workings of some very influential Bay Area design studios during our Studio Tours. See projects in progress, learn about different firms’ cultures and methodologies, and rub elbows with design luminaries and up-and-comers in the environment that inspires their best work.

On this multifaceted tour, we’ll get a peek into how this dynamic team is forming to advance design innovation at IBM. We will learn about IBM’s approach to UX and how they are implementing design thinking as a practice. We’ll also talk about Watson and its implications for UX. Join us for a vibrant discussion and meet some of the powerhouse designers that are giving IBM its seat at the table of disruption and innovation in the Bay Area.