The Art of Orchestrating an Experience.

Transforming the retail experience with Gucci

Since its inception in 2014, Awake's goal has been to help create a better future for people and for the products and brands they interact with. We take on the big ideas, wild notions and envelope-pushing concepts in a diversity of industries and ground them in reality through graphic design, branding strategy, and user experience development. We’re a strategic design firm of strategists, designers, and innovators based that are from across the globe, experienced in a variety of industries and have diverse, far-reaching interests that aid us in taking on delivering well-executed concepts to the world’s best.

We’ve taken on ideas for companies like Gucci, Dolby, and Microsoft, playing a role in just about every step from ideation to design to launch — allowing us to guide the products of the future in a way that goes beyond simply making technology go faster, last longer or weigh less. We believe innovation in a digital world is about understanding how technology fits into people’s lives, and why we use it in the ways we do. We design experiences that are thoughtfully-planned journeys across the devices, apps, content, and services that we offer to consumers. This is how we guide the products of the future to leverage technology in a way that doesn’t exploit human connection, but rather enhances it to provide true value. Our experience is vast, our thoughts are bold and, simply put, we are here to design the future.

Registration Required: Due to the popularity of these events, we require advanced registration. Attendee names are held at the door and your reservation will be confirmed upon entering the tour.

Questions? Call the AIGA SF office at 415.626.6008. Not an AIGA member? Discounted access to studio tours is just one of the many benefits available to AIGA members. Join AIGA today.

If you need special assistance to participate in this program, please contact AIGA SF at harper@aigasf.org or 415-626-6008. For reasonable assistance accommodations to be provided, please RSVP for the event and notify us at least 2 weeks in advance. If we do not receive timely notification of your reasonable request, we may not be able to make the necessary arrangements by the time of the event.