Susana Rodriguez de Tembleque VP, Brand Experience Design, IBM Watson and Cloud
Susana is responsible for advancing and managing how the IBM Watson and Cloud brands are brought to life across all IBM Watson brand experiences spanning from marketing and communications, product, physical and digital experiences, events, workspaces, partner ecosystems, etc. Prior to joining IBM, Susana worked at Apple, where she was Creative Director of Retail Experience, where she built a first-of-a-kind cross-functional discipline to design the future experience of Apple retail. Before that she was founder and executive creative director of Studio Partners, where she collaborated with clients to create bold brand experiences that engaged their constituents in new, meaningful ways, such as a real-time data installation for Bloomberg and the Watson Client Experience Center in Astor Place for IBM. Prior to that, she was Executive Creative Director at SYPartners, where she built a world-class design department and led award-winning brand experiences for clients including IBM, Under Armour, Jawbone and Starbucks. Before that, Susana was Creative Director of Wired Magazine. Susana is based in the Bay Area where she lives with her four children.