Many designers find it difficult to talk about design and money, often assuming that their work should speak for itself. But like it or not, businesses and decision makers attach a value to creative work that can affect the entire design process, including the final creative work that gets approved.
Join AIGA SF as we discuss how articulating the value of design to stakeholders elevates a design team from order takers to strategic partners. Topics will include:
REFUND POLICY: We do not offer refunds. All ticket sales go directly to supporting AIGA SF programming and events.
Getting to AIGA SF
- How you can articulate design as value
- Measuring the ROI of design
- How to set design fees
- How to negotiate salaries
- How to include clients in the design process
- Giving persuasive presentations
- Becoming a strategic partner
Street parking is limited and the nearest parking garage is located at Sutter & Stockton. We encourage guests to use car sharing or take public transportation. We're located blocks away from the Montgomery BART station. We cannot accommodate bikes in our space, however, secure bike parking is located at the Embarcadero BART station, a 15-minute walk to our office.
Amy is the founder and CEO of Big Monocle, an award-winning creative agency with offices in San Francisco, San Jose, Redwood City and Provo. She works with fortune 500 brands and specializes in strategic, high-level brand and campaign thinking. This year Big Monocle was named Small Agency of the Year by the DMA.
Allison Leeds, Product Design Leader
Allison is a San Francisco-based product design leader who is passionate about driving business value through impactful design with her award-winning teams. She has served as Vice President of Creative and UX at Lift Agency and Head of User Experience Design for JustAnswer.com, an expert marketplace. Additionally, she was the Vice President of Design at AOL, overseeing global design for 30 of its sites and apps. Allison currently serves on the AIGA SF Executive Board.
August de los Reyes, Director of User Experience, Google
August is a designer, writer and educator who helped pioneer Inclusive Design in the technology sector. August is the Director of User Experience of the Search, Assistant, and News Ecosystem at Google. He was formerly the Head of Design at Pinterest where he helped inspire millions of people around the world to discover and do the things they love. Prior to Pinterest, he worked at Microsoft where he led design for Xbox and helped break ground in natural user interface. He received an MDesS with Distinction from Harvard University, and is a fellow of the Royal Society of the Arts.
Craig Mangan, Chief Creative Office & Co-Founder Funworks
After 25 years, Craig’s work has won Cannes Lions, One Show pencils, Print Campaign of the Decade by Adweek, been mimicked by SNL and Time Magazine and is on permanent display at the Smithsonian. Before that, he was fired as a parking lot attendant.