Design for Retail by Lucas Mascaro

The future of eCommerce between corporate transformation and service design Human Experiences and Exponential Technologies are defining a brand new scenario for the Retail Market. Some emerging trends are challenging the organisations calling for a profound corporate transformation lead by an entirely new paradigm. Service Design can be the key ally to help companies win the game of the exponential Future of Retail. Luca Mascaro’s Bio I am a designer. In my 15+ years of professional experience, I have been inspired by sci-fi, architecture, Japanese culture and human experiences. I founded Sketchin in 2006 to meet a challenge: mould a world where people can live experiences over their expectations. In my time at Sketchin, I’ve worked with clients that range from startups to global brands like to evolve the overall experience they offer their customers. I’ve taught students and companies how to design from an experience-centered and business-oriented point of view. I evolved Sketchin’s practice from both a philosophical and practical perspective to fit market needs and embrace change as an evolutive competitive advantage. As a public speaker, I have spoken in conferences around the world on topics as experience design, evolution, interaction design, the future of technology and experience management.