AIGA San Francisco Addresses Regional Needs
As one of the largest and most active in over 60 chapters of AIGA, the San Francisco Chapter continues to grow and our membership of 1,400 in the Greater Bay Area is becoming more diverse and widespread.
Our membership includes small boutique firms, medium-to-large-sized firms, in-house creatives, freelancers and students. Our members work in print, interactive, product design, user experience, photography, printing, paper manufacturing, software design and other related industries to offer a variety of services.
The San Francisco Chapter serves all AIGA members in Northern California. We also have members who affiliate with our chapter who live abroad in Europe, Asia and other parts of the United States. Our membership is located in the following areas:
|San Francisco City||47%|
|Silicon Valley/San Jose||10%|
|San Joaquin Valley||3%|
|Central Coast/San Luis Obispo||2%|
|Other Areas & Out of State||6%|
To better serve our membership, the AIGA SF board of directors meet at a strategic planning retreat each summer. In 2006, the board refined its Mission and Values Statements, which can be Read Here. In 2007, the board assessed our program of work and how we served the membership in the Greater Bay Area.
In this past year, we took an holistic approach to our programming and events. We created our practical seminar series about design topics, “D.Talks,” which focus on the tools designers need to be successful. Each one has sold out. Our complete series highlights the special attributes of in-house creatives, as well as the expanding interactive design community.
By looking at where are members were located, we added programming that was focused on other geographic regions. We added Studio Tours to the North Bay, East Bay, Peninsula and San Jose. Seeing the need for networking in the South Bay, we added Traveling Lounges in the Palo Alto area. In partnership with San Jose State University, we are presenting our new “Small Talks, Big Ideas” lecture series.
For all initiatives, our goal has been to incorporate all design disciplines, while also providing programming to members in all regions. As an example, Inneract Project, our mentoring program for middle school students, currently holds workshops in San Francisco and Emeryville.
To better serve the design students in the Bay Area, we have updated our Enrichment Scholarship program to include a dedicated scholarship to each of the ten Bay Area schools with an affiliated student group.
Donald W. Savoie, Executive Director
AIGA San Francisco
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